Microsite

A “Microsite” is essentially an additional page or pages that extend from your brand, but function on their own. This has become a popular way for businesses to develop sub-brands within their core brand; and for advertising, such as campaign websites or competitions. This allows you to strategically create stronger emphasis where needed, define your brand so that elements are not lost in the bigger picture, or better tailor your brand to suit specified channels and demographics. Ask about how microsites can work for you – then let IMS do the work for you!