Web Copywriting

Copywriting is one of the oldest creative crafts of marketing and advertising, but has recently seen a resurgence, thanks to the over-emphasis on design that largely defined the marketing industry at the beginning of this decade – the voice of your brand being a great way to attain cut-through in a sea of good looking websites and marketing material that are inadequately penned. With the recent trend towards humanising brands, copy plays an integral part, by remaining one of the most natural forms of communication we have. That’s why IMS have added some of the nation’s best copywriters to their creative team. Spanning short to long form, across digital and print, whether informative or innovatively conceptual, we’ve got the writer to give your brand the voice it needs.